We are coming to the end of a 40 year business cycle (1980-2020) in the face of three great disruptions that it’s spawned – inequality (a global economy that’s failing to deliver for the many); environmental (burgeoning consumption is driving climatic, biodiversity and pollution crises); and technology (the 4th Industrial Revolution with the interlinked emergence of Big Data, AI, personalized wellbeing, drones/sensors, the Internet of Things etc).
A new business cycle is emerging one that has the potential to create a more balanced society and supporting economy. But it will not happen by chance nor will it scale at the pace we need without strong leadership; deep engagement of citizens, employees, communities and shareholders; all supported by smart and innovative interventions. That’s what mikebarryeco ltd has been launched to help address. I’m focused on 4 key interventions:
1. Leadership – coaching and mentoring today’s business leaders to help them respond to this great disruption, helping them put sustainable action and thinking at the heart of all that they do.
2. Transforming Incumbents – supporting incumbent businesses in transforming successfully in the face of this disruption. Sensitive to the challenges of today’s marketplace, infrastructure and policy systems but determined to show them the benefits of participating in the new marketplace.
3. Growing Start-ups – helping sustainable start-ups (particularly in food, fashion and finance) reach their potential through advice on policy frameworks, market opportunities, governance and partnership
4. Scaling change – providing thought leadership on the enabling conditions for scaling sustainable solutions through policy advice, consumer understanding and technology innovation.
Together we can build a better future one that works for people, society and planet alike. But whichever of these 4 lens we look through we keep coming back to the same 3 questions:
1. WHY does a business need to become sustainable?
2. WHAT does a business need to commit to do to become sustainable?
3. HOW does a business transform to become sustainable?
Each of these are explored in more detail below